As an undergrad studying within the marketing industry, we are endlessly told in lectures to plan for digital futures and advances due to the shifting landcape of our field. Marketing is always changing; evolving with customers and technology everyday (who knows maybe even one day tech and robots will take our jobs thanks to automation). But, for now, we can focus on the near future and how we can take advantage of complex tools to achieve the best in marketing, achieving a good ROI and that's where Marketing Week Live comes in.
New channels, new mediums and new ways to engage with audiences requires brands to stop following change and instead lead it, in order to set themselves apart in a competitive space. #MWL17 drew the same cards with familiar providers exhibiting such as DotMailer, Lead Forensics and Hubspot and our friends at the DMA and CIM. For me, it was one of my favorite brands that pulled it out the bag with the best insight on Generation Z as well as the young, cool, social media agency Social Chain's reveal on How to Break the Internet in 2017. If you missed them, read below and click on the links for more.
SoundCloud's Commercial Director, David Couch kicked off day one with a talk about the next generation of consumers. Generation Z, kidrepreneurs, iGeneration or according to Soundcloud’s Commercial Director, David Couch, ‘The Headphones On Generation’ are all marketing names given to those born between 1996 and 2010. They’re the generation brought up through the rise of Snapchat, Instagram and the ‘selfie’ but also hard financial times and are keen to look after their money and to make the world a better place. So how can marketers best engage with this next generation of consumers with big impact?
Couch explained this customer group spends up to four hours a day with their headphones on and not just listening to music. The average Gen Z person now owns up to five devices. They’re digitally native and early adapters to new technology but they don’t just want to follow trends, they enjoy setting them and pushing their own social boundaries. Want more? Click here to read the rest of this article.
Yesterdays drop-out but today's CEO of Social Chain, Steven Bartlett talks Facebook Live Stories 48 hours before launch and reveals all the social secrets. Entrepreneurship is more successful than ever thanks to digital. Social has allowed many, like Social Chain’s CEO Steve Bartlett, to create successful business for themselves, recruiting a network of influencers that work with huge brands to target the savvy and conscious consumer.
Influencers have their own followers who look to them for tips, advice and entertainment in areas such as beauty, gaming, music and fitness. With all of these different types of influencers out there, each with tens of thousands of keen followers, brands from different sectors can all tap into the influential marketing tactic. After all, 40% of people don’t trust traditional advertising. Social tips and tricks you can't afford to miss out. Read here for the rest of the article.
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