Ok, so this is something I get briefed with by clients and employers all of the time, once they see my CV. Not many people realise there is actually five steps that can change your IG game and it doesn't completely depend on what you're selling and your abilities.... it's just time, effort and careful planning. I'm sharing my secrets with you allow whether you're an SME looking to grow digital or improve your marketing skills.
Raise your hand if you’re currently…
Staring at your instagram follower count every day and noticing only small increases
Post to Instagram at least twice a week… and still nothing!
Feeling frustrated because you know your brand is way better than that one with 300k followers, saying the same as everyone else in the market (ouch!)
Considering buying a bulk of Instagram followers from a suspicious website (don’t. even. think about it - not only are they bot accounts, meaning less engagement but Instagram will suspend your account)
Have you realised this behaviour is…
NOT helping drive marketing value or growth
NOT how you communicate effectively with followers
NOT how you build true relationships with communities online
In my eBook…
Utilising a strategy that facilitates true growth
You wouldn’t pay people to come to your birthday party, only to never see them again, so the same goes for paying for followers. They are profitable advocates for your brand, they’re probably not even real accounts. The whole reason for brand visibility on Instagram is to engage with your audience, later converting them into profitable customers. Instagram is the perfect, visual platform to engage in impactful communications and conversations while building a strong community of (your) brand lovers - if you don’t your competitors will!
That being said, 10k is the perfect milestone goal to aim for. Leave the 300k for later, we have some quick wins and planning to do first, to unlock some key features on Instagram. Not only is 10k a good number for awareness - whether you’re pitching your brand into retailer tenders or just building trust on the channel - but hitting it also immediately activates a great tangible benefit: the swipe up to link feature.
This is what it’s all about. This shoppable element sits nicely, with great exposure, on your Stories and is the only direct link to your website. This makes it easier for you to sell and for followers to buy (or sign up to your email comms), straight from Instagram. Considering the increasing traffic engagement on this platform, it’s a game change for any e-commerce business or lead gen company. But we must remember one thing: it’s only worth 10k if they’re the right audience, which is why this eBook only gives you the fastest possible growth strategy based on a lucrative audience for your brand. Sure, there are faster ways to get to 10k but the only prize you’ll be winning is Lamest Party of the Year, with nobody engaging in great conversation - hosted by you. So let’s gain some real followers.
There are five main steps to accelerating your Instagram growth as a B2C brand…
5 Steps
Build a worthy destination for your followers on IG (ft. other quick wins)
Mass message relevant influencers to collaborate with
Reward and incentivise followers with giveaways (low cost)
Engage with your ideal customer regularly
Master your growth mechanics and celebrate that 10k milestone in style
View the eBook here and let me know what you think:
Comentários