With the next eBook on the way, I conducted the Millennial Choice survey to find out exactly what they have to say and who they're saying it about. 120 respondents tell us their favourite brands including ASOS, Airbnb and Tesco and how others in the market can win them over.
"With the buzzword ‘millennial’ in the limelight, everybody wants to snap up the attention of the young generation. To get a clearer idea of exactly what benefits they look for in a brand, we surveyed 120 members of the lucrative group to have their say on their favourite companies and trends to find out what they really think of this label.
The Millenials’ Choice survey results below highlight how each brand won over this increasingly sought-after generation of consumers.
Best Beverage – Coca-Cola
Reliability, taste and familiarity are main factors for millennials choosing beverage brands as Coca Cola takes first place, with 1 in 4 voting them their favourite drink. These consumers enjoy the incomparable taste of the fizzy drink and add it to their baskets because they simply know what they are buying.
Coca-Cola’s marketing push is profound in the industry and it’s no surprise that respondents' familiarity to the brand pushes them to buy it, from traditional values passed down from older family generations to memorable advertising. Millennial’s can rely on Coca-Cola. It’s what their parents drink and their parent’s parents and so on"
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