After studying customer loyalty at university last year, it was great to land a placement at a marketing agency that specialises in creating loyalty schemes that effectively depict the 'exchange of value' between customers and brands. It has been great to then work on TLC Marketing's very first eBook, 5 Rules to a Successful Loyalty Scheme, alongside TLC's Global Loyalty Director, Mike Brinn.
The importance of having a solid creative concept
How to make your loyalty scheme relevant in your customers lives
Ways to avoid becoming a discount scheme
How to deepen your relationship with your customers
How to defeat resistance from your IT department
Insight from customers on what they say a successful scheme delivers to get them engaged
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