Hi, I'm Danielle! 

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I'm a passionate marketer that has been helping brands make more noise and build brand identity online since graduating from Bournemouth University with a First Class Honours.

 

With four years industry experience, I've become a social channel specialist; driving impactful creative content while always optimising my approach, staying on top of new features and trends for Instagram, Facebook, Twitter, YouTube, LinkedIn, Tik Tok and Snap Chat. I have accelerated brands such as Juice, Love Raw, Mister Freed, Hello Pure and Booch and Brew with successful growth mechanics that are unique (and secret) to my resources, including hitting 20k followers for @juiceoffcialuk in just eight months... all... free... activation. That's right. We left the paid promotions to encouraging sales while growth was all earned media. 

 

I'm a creative writer at heart which is how I fell in love with marketing communications. I've written copy for products, press, materials, blogs, articles, email and social - even getting my work published in marketing trade, The Drum and CIM. I was approached by Bournemouth University to then head up the content marketing team, and became Editor and Blogger Manager, leading my fantastic student bloggers. I create tone of voice, brand messaging and execute communication plans to help companies disrupt the market, lead conversations and react quickly. 

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Some highlights of my career include:

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• Receiving the BU Global Horizons Award - funded scholarship to work in New York for three months 

• Working alongside and mentoring from industry leaders like Juliet Barratt, Grenade Founder and CMO

• Starting a successful business during a global pandemic and making it work

• Getting published in marketing press The Drum, marketing association CIM and other trade press 

• Named BU's Vlog/Blogger of the Year and Placement Student of the Year

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